Building A Traffic Worthy Website

Written by Demi Lee

Do you know what traffic worthy website is? We are talking about SEO here, so building traffic worthy website is one thing that most people overlook. People mostly focus on SEO aspects, but they forget the most important thing, the quality of their website.

If you aim to rank high on some terms you might accomplish that with good SEO, but you will eventually lose to the competition if you do not have the quality content on your website. Number one ranking in search engines will be meaningless if the competitor’s website offers more than yours. Therefore, let’s focus on building traffic worthy website.

The goals of any search engine when compiling ranks are usability of a website, functionality and quality of information provided on that website. You have to understand that getting a high rank is one thing, but keeping that rank over a longer period of time is something completely different. By giving the search engines what they need from the start, you can achieve that goal.

Usability of a website

Usability of a website is defined by ease of use when looking at the design, functionality, navigation and architecture of your website. Here are a few things you need to concentrate on to make a website with high usability:

Design

The website’s design, its graphic elements and layout have the biggest influences on its overall usability. The biggest mistake people make when designing a site is making it look flashy. While the site may look grand on the first look the usability may be compromised. Visibility and contrast are the two very important factors, since they decide how easily a visitor can interact and view text and content on the website. To make your website even more usable you need to separate every unique section like advertising, menu, navigation, search bars and content.

Navigation

Well constructed navigation that can easily connect to the deepest pages on your website is crucial. Navigation is one of the basic and primary functions on a website. Well constructed navigation with highlighted keywords that show what a visitor will see on the next page is a must for a quality website.

Information Architecture

Well composed hierarchy of a website will greatly enhance its usability. By providing topics and categories you will help the visitors find what they are looking for on your website much easier. People want to find what they are looking for easily, so a bad architecture can cost you visitors.

Functionality

You need to make sure that everything on your website functions properly and with no errors. Your tools, scripts and images need to be viewed correctly no matter what browser the visitor uses. Many people still use Internet Explorer 6, so if you make a website to function only for Mozilla you will lose quite a number of visitors.

Content

The website’s content is very important, not only for quality but also for usability, and people tend to overlook it. You need to make the headlines descriptive as possible, also the accuracy of the information provided and quality of the content will greatly enhance the usability and will help you get more links.

Usability of a website is the key to making your website worth traffic. High usability will ensure more links, and your visitors will be satisfied, which means higher conversion rates. You don’t want to put your visitors in a position when they have to think what they need to do on your website.

One of the things you need to keep an eye on is the overall appearance of your website. Yes, you need to make it easy for surfing, but a low budget look may hurt the image of your website. Therefore, hiring a professional designer is always the best option. In most cases people judge your website in the first 10 seconds, and we all know how much a first impression is worth. Your site needs to have a professional look and you can get that by focusing on:

Defined navigation
Elegant color scheme
Attractive lines and shading
High quality photos
Design that creates intuitive flow of information

Design of your website doesn’t directly influence the ranking in the search engines, however it can do a lot for your website. A professional design can bring you more links, it can keep visitors coming over and over again, it also builds trust and of course usability. All in all, a professional design will affect your rankings as well.

The last but the most important part is the content itself. Your website will never be ranked high, no matter how good the design, links or other aspects of SEO are, unless you have high quality content since the authority search engines will always reserve the high ranks for websites that offer quality content with relevancy. Until you have that sorted don’t even try to work on other aspects of optimization.

If you wish to build traffic worthy website, attract more visitors and keep them you need to cover all the aspects of website optimization.